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We all have our own perception of what type of investor we are. After starting with the aggressive investor type in January, we expanded the campaign in spring 2010 to include two other types: the moderate investor type who measures the risks against secure financing and the conservative investor type who goes for the safest option.
We now have three investor animals to represent three different types of investors.
Translator’s note: The term ‘InvesTIER’ is a play on the German words ‘investieren’ (to invest) and ‚tier’ (animal), hence ‘investor animal’.